Uniqlo & Emmanuelle Moureaux

Moureaux, UNIQLO

Moureaux, UNIQLO

Moureaux, UNIQLO

Moureaux, UNIQLO

| Today we are talking about one of my favorite stores ever: UNIQLO!
Discovered in New York and found again in Tokyo, which is his country of origin.
I fell in love with ultralight down jackets, super-thin and suitable for all seasons, they are even pocketable. And then, men’s shirts in cotton terribly durable, cashmere, designer collections…
All with a common denominator: colors! You can see literally all the colors!

Moureaux, UNIQLO

And it is from the color that Emmanuelle Moureaux drew his inspiration for this installation.
To promote the Spring 2014 collection of linen garments, UNIQLO has asked her to create an installation that expresses the soft, breathable and cool feeling that the fabric offers. ‘Colorful wind’ is a composition of 2.400 4.7 meters long strips of paper in the colors of the rainbow floating in a rectangular volume over mannequins wearing linen clothes. From below, fans blow upwards and lift and sway gently the strips, thus recalling a spring breeze. The mirrored ceiling extends the effect of the 100 shades of color beyond the entrance of the UNIQLO flagship store in Ginza. And there’s more: ‘Wind colorful’ will travel to 26 cities in 8 different countries, stopping in 51 stores, including Fifth Avenue in New York and Oxford Street in London.
Shops in Italy? Of course not……….

Moureaux, UNIQLO

Moureaux, UNIQLO

Moureaux, UNIQLO

Moureaux, UNIQLO

Credits: all photos by Daisuke Shima on designboom website.

 

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