Thom Browne: Tokyo flagship store


Images Credits: KOZO TAKAYAMA.

Thom Browne

Okay, I admit it.
Thom Browne, I did not know who he was until I crashed into this picture of him.
Very chic in his outfit with high-waisted pants, hem who discovers bare ankles and lace up shoes without socks (or with short socks… look at this picture!!).
My husband, set to the classic elegance Agnelli style, is still rolling on the floor with laughter.
My eyes, accustomed to the look of Giorgio Armani fashion, are bleeding !

Eh, I have to say… we are Italian, we grew up with the class and elegance in our veins.
But he is an award-winning New York designer of the new guard.
And, obviously, I just do not understand!

However, falling my eye on his photographic portrai , I could not help but inform me better of him and his brand stores.
His first collection was shown at Pitti Immagine in 2009. In the meantime, he started a collaboration with Moncler Gamme Bleu.
In 2010 Paris catwalks, and in 2011 he presented the women’s collection. Exhibitions at major museums worldwide and prizes… Vogue , GQ, Council of Fashion Designers of America… I mean, he seems a good one, or not?

I love Moncler, while considering that it has very high prices!
And look a bit at what have combined our Thom, inspired by the tradition of the Scottish Highlands.

Thom Browne


Yes, no doubt. Interesting link between tradition and the innovation typical of Moncler. But who goes around dressed like this?

And then there are his collections, men and women.

Some stuff just right to get out to the grocery store… Anyway, undoubtedly brilliant . And bravo.
Although I prefer the women’s collection…

The first Thom Browne’s flagship store, after the historic home of Tribeca-NY, was opened in 2013 in Tokyo. In Aoyama district, the shop is located in the space previously occupied by our 10 Corso Como, and was designed by Masamichi Katayama and his architecture firm Wonderwall.
According to Katayama, the store’s design perfectly reflects the vision and the aesthetics of the designer.
The facade is unmarked gray marble, with one small glass door, which does not allow pedestrians to see what there is inside. Tension, mystery and curiosity lead to a cold and sober interior consisting of three floors connected by a staircase that allows the perception of the entire space.


Have you noticed the furniture by the likes of Jacques Adnet and Gio Ponti?
I do not know, I’m puzzled.
But really the store and the collections of Browne are consistent with each other??

Credits: Click on the images. All images of this store are by KOZO TAKAYAMA .

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